How you can use Liaison

What are my metrics for leads, spend, and so on in June?

Checking which ad accounts are on board...

Account performancePulse Fitness Milan1-30 Jun

Spend€722

Leads99

CPL€7.30

CTR0.51%

Impressions159,247

Clicks814

CPM€4.54

CPC€0.55

Creative performancePulse Fitness Milan1-30 Jun

BEST CREATIVEFirst visit reelSpring launch · wide 2

€5.93cost / lead

#1 · First visit reel20 leads€5.93

#2 · Trainer intro32 leads€6.43

#3 · Spring promo44 leads€8.10

#4 · Studio tour3 leads€12.28

#5 · Promo copy0 leads·

Open creatives

PromptWhat are my metrics for leads, spend, and so on in June? And then: what are my best creatives for the same period?

What Lia doesReads the account live, lays the answer out as KPI tiles and a ranked creative strip, then tells the story in one paragraph: best creative, worst creative, and why.

Connected

Meta Ads · Pulse Fitness Milan

How it appliesAsk for a change in plain language. The new ad set is born from a template you point at, arrives PAUSED, and nothing is sent to Meta until you press Confirm.

The map is liveThe audience card draws the real geo: the template's points and your new one, with the estimated reach computed before anything ships.

Okay, let's create a similar ad, let's create a new ad set from Wide

Crunching the numbers...

New ad set from WideCreatednothing is sent to Meta yet14:11

AudienceTargetingDelivery

New ad set: template «Wide» New ad set from Wide · PAUSED, ads not copied

Daily budget: none €100 a day

MILANNOVARATreviglioCrema

● New: 1 point◌ Template: 2 points

Your changes are saved and will apply on Ship

Age 30-50Gender all

ConfirmDismissESTIMATED REACH≈ 1.1M to 1.3M

Pulse Fitness Milan4 people · 44 changes in 14 days

ECJWSB

Created 20:49Test New

Renamed 20:49campaign «Test New»

5 AUG

Emily Carter 18:16

Changed a campaign statusSpring launch · Inactive Active

James Walker

You included the wrong company

17:00

Sophie Bennett

James WalkerYou included the wrong company

Sure

17:01

Emily Carter 18:16

Changed a campaign statusSpring launch · Active Inactive

James Walker

Nice

17:01

One feed, every toolChanges made in Liaison, in Ads Manager, or by Meta itself land in one team timeline, per project, like a messenger. Your own changes ride on the right in brand blue.

ThreadsComment on any change, reply with a quote, delete for everyone. The person who made the change gets the thread.

Creatives from your own mediaYour uploads and the account's existing Meta images and videos, in one picker inside the chat. The "in 3" chip means the file already runs in three ads.

Zero bytesA pick from Meta media costs nothing to upload, because Meta already holds the file. Video streams in chunks, images dedupe by content hash.

Media library

UploadsMeta imagesMeta videos

in 30:40 in 30:47 0:10 in 10:10 0:15 0:10 in 80:12 0:15 in 90:42 0:10

Use selectedLibrary picks need no upload: Meta already has these files

App Tools

Every Liaison screen as a standalone app. Opens fullscreen without the sidebar.

Apps Tools Storage

OverviewLiaisonOpen

Spend, leads, CPL and trends across your accounts at a glance.

AdsLiaisonOpen

Campaign, ad set and ad tree with spend, status and delivery.

CreativesLiaisonOpen

Creatives ranked by real outcomes like CPL, CTR and retention.

AudienceLiaisonOpen

Demographics and geography of your leads and reach.

LeadsLiaisonOpen

Your leads with phone numbers, ad attribution and dates.

TasksLiaisonOpen

Kanban board for the work you and Lia track.

Every screen, standaloneOverview, Ads, Creatives, Audience, Leads, plus Tasks, Canvas and Storage. Each opens fullscreen from the chat, without the sidebar, with its own account and period.

Born from the chatAsk Lia a question and the matching screen mounts right next to the answer. App Tools is the same screens as a launcher.

Ask across your real numbers

Spend, CPL, best and worst creatives, retention, platform split. Ask in plain language and the answer is built from your account, tiles first, story second.

Try analyzing

Change with a confirm, never a surprise

New entities are born paused, the audience card draws the real map, and nothing reaches Meta before you press Confirm. Journalled and undoable.

Try building

The whole team's changes, one feed

Who changed what, when, from which tool, with comment threads on any change. The question "who touched the budget" stops being an investigation.

See the Relay

Creatives from your own library

Uploads and the account's existing Meta media in one picker. Build from a reference, swap the media, keep the structure that already converts.

Build a creative

Every screen as a standalone app

The same screens Lia mounts next to her answers, gathered in one launcher. Overview to Leads, plus Tasks, Canvas and Storage, each fullscreen.

Open App Tools

Built for the Meta Ads workflow

Run it together

Multi-account, multi-page, honest per-page status. Shared journals and an account map of who changed what. Built for agencies and in-house teams that answer to a number.

Guarded by construction

Ownership walls on every read and write. Changes born paused, applied on confirm, undoable. No delete anywhere in the layer, on purpose.

Explore what's next

Hover the map. Every branch is a room in the product, and the underlined ones are getting their own pages as the story grows.

Campaigns Analytics Relay Creatives MCP Lia Budgets Ad sets Automated rules CPL ROMI Fatigue Folders Comments Media library Reference clone Claude Any LLM client Live account data Cards & diffs Projects

Team Relay

Every change in the account, by anyone, from any tool, in one messenger-style feed with comment threads.

Its own page is coming

Lia

The chat is the product surface. Live reads through 30+ tools, changes as diff cards applied on your confirm.

Its own page is coming

Relay folders

Group projects Telegram-style, drag to reorder, per-folder unread. The order lives on the server.

Media library

Your uploads plus the account's existing Meta media. A pick costs zero bytes, video streams in chunks.

MCP gateway

Query your own ads from Claude or any MCP client through mcp.liaisone.io. Same walls, same journal.

Know which creative made you money.